A German study demonsrated how blode women performed IQ tests more slowly after they’d read jokes that reinforced the message that blondes are less bright. The study involving 80 women appeared to show how suggesting that blondes were less smart than others significantly influenced their confidence.

Whether we want to be or not, humans are highly suggestible creatures. While we possess the ability to think and to reason doing so uses valuable energy. We will always tend to take the easy route and follow someones suggestion if it saves us thinking. Human psychology is at the root of our susceptibility to persuasion techniques.

Good sales people know all about the power of persuasion. When shopping for clothes you’re likely to encounter the sales person who will tell you how great you look in something, even if you don’t. It’s only when you get home and reflect on your purchase that you realize that you were persuaded to part with your cash by the flattery of the sales person.

Persuasion techniques that are commonly used include using someones name in a familiar and friendly way. You’ll have probably encountered this yourself, perhaps from telephone sales executive, who suddenly becomes your new best friend when they have your Christian name.

A well known technique is to adopt the same vocabulary and style of speech as the person you are trying to influence. Adopting the same tone of voice, choice of words and accent is a persuasion technique that is commonly employed.

And another common persuasion technique is to use very positive, upbeat, motivating words. Our subconscious is easily influenced by these suggestion techniques.

Learning to recognise when persuasive techniques are being employed can be useful to anyone. Parents can use these techniques to influence their children. You can use these techniques at work with colleagues or team members.

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Bushcraft courses are a great way to learn about nature and bushcraft skills. Remember to take along a warm sleeping bag and some good quality outdoor clothing.